Why are Europeans increasingly buying seaside properties in Georgia?

Lately, I've been seeing more and more questions like: "Is it worth buying an apartment in Georgia by the sea?" And honestly - yes, it's starting to make sense.

Georgia, especially the Black Sea region, has been gaining attention from investors from all over Europe in recent years. And it's no wonder:

Prices you won't see anywhere else in Europe

In Batumi, you can still buy a new apartment with a sea view from around 1,000 USD/m². Compared to, say, Spain or Croatia, it's in a completely different league. And this is not some "wild eastern country" - the infrastructure in coastal areas is constantly improving.

Renting works surprisingly well

Many people buy apartments mainly as an investment for short-term rentals – typically through Airbnb.
Yield? In peak season, 12–18% per year. Especially in areas near the beach, where there is a high tourist traffic.

License and ownership? No problem

Unlike some countries, in Georgia it is possible for foreigners to own apartments and commercial properties directly in their own name.

Where are investors looking?

Batumi – the largest and most vibrant city by the sea. Great infrastructure, air connections and demand.

Kobuleti – quieter, still cheaper than Batumi, but already with growing potential.

Ureki – ideal for families, thanks to its healing magnetic sand and beaches.

Real estate in Georgia is currently one of the few real opportunities to buy an apartment by the sea at an affordable price and with the hope of a high return.

Moreover, without unnecessary bureaucracy – and with the bonus of the possibility of legal residence.

If you are considering Georgia as a place to invest, please contact us. We will be happy to help you make a choice, explain legal options, and present specific projects right by the sea.